I come across people who ask me”What is SEO?” which is a question i get asked a lot. There isn’t really a simple answer to this question. The only way to answer the question is by touching all the facets of SEO.
The importance of SEO in today’s world of online business cannot be over emphasized. Do you know that almost 95% of online experiences start with a search engine? Are you aware that 75% of people who use search engines never go past the first page of search results? Have you been told that 18%, 10% and 7% of organic clicks in Google goes to the first, second and third positions respectively.
Are you now convinced that SEO is should be an integral part of your online marketing strategies.
In this article, I will take you through what you need to know about SEO. I will also explain how you can go from zero to hero by using SEO to rank favorably in Google.
What is SEO?
SEO (Search Engine Optimization) is the process of developing the visibility of a website in organic (free) search engine results. This is done by integrating search engine friendly components both inside and outside a website. SEO is more than just the techniques and creativity of the components that are needed in improving rankings and raising awareness in search engines. It involves several variables such as the content on a web page to the way other websites link to your pages.
Why is SEO important?
In today’s competitive world of business, more so, in online business, SEO is more important than ever before. It is important because:
- About 95% of online experiences start with search engines. So, imagine having the potential of been seen by over 90% of internet users. Imagine the impact it will have on your business.
- If you come up with a god search engine strategy name make it to the first page of Google, it will boost your website traffic because majority of people who use Google will click on the top 5 results.
- Search Engine Optimization is good for social media campaigns because users who find you website on search engines are likely to share it on popular social media sites such as Facebook, Twitter and LinkedIn.
- With SEO you can eat up your competition. You’re more likely to make more sale than your competitors if your website is more optimized than theirs.
What are the Levels of SEO?
SEO is a dynamic process and its multi faceted nature can make it a bit confusing, especially for beginners. So, because of this, Search Engine optimization is divided into two broad levels.
On-Site SEO: What is your Website or Webpage all about?
Off-site SEO: How popular and authoritative is your website?
On-site SEO optimization has to do with the optimization of different section of your website in such a way that it influences your search engine rankings. It is the part of Search Engine Optimization that you have full control over. Meaning, you can make changes on your site at on a whim.
Here are variables you have to take into consideration when doing your onsite SEO.
Use Search Engine friendly URL
: It is imperative that you make your URL reflect what a particular webpage is about. This is because the first thing search engines check for before they move over to your content. In view of this, make your URL precise and enticing. Also add your keyword to your URL and avoid ugly URLs like internetvisa.net/p=5. This does not help in telling search engines what your site is about.
Use Headers (H1 to H6):
The H1 tag is the most important header tag. You should make sure that the main title of you page or article has a H1 tag. If you’re using WordPress then that has probably been taken care of because titles are typically embedded into H1 tags. If you’re using other CMS or plain HTML, check to make sure you have a H1 tag. Also, don’t forget to wrap subheading with H2, H3, H4, H5 and H6 in that hierarchical order.
Make sure you keyword is contained in your first 100 words:
Google uses the first paragraph in a post or page to know what the page is all about. So, it will do you a whole lot of good to make sure your main keyword is contained in the first 100 words or first paragraph.
Add Multimedia to your post:
As much as text is the most important element in SEO, Google also looks at other multimedia items such as images and videos. So having images on videos n your site will definitely add some credibility to it. You may also want to embed your keywords when naming these multimedia items.
Make your site Mobile friendly: About 50% of web users have gone mobile and Google makes sure that it gives consideration to sites that are responsive. So, having a mobile responsive site gives you an edge.
Link to other parts of your website or blog:
Always Endeavor to link to at least 2 or 3 other pages from a post or page. It sure helps.
Mae sure your site loads fast:
Site speed is one of the about 200 variables that Google considers when ranking pages. Make sure that your website loads in about 5 seconds or less. You can do this by reducing the sizes of your images. If you’re using WordPress it helps to use a cache plugin. You can check your page speed at GMETRICS.
Apart from the changes that you can effect on your own, website, Google ranks websites it considers to be authority websites. How can your website become an authority website? That brings us to Off-site SEO.
“Off-site are basically those things that you can do outside your website to rank high in search engine result pages (SERP).”
Link building is one of those things. The more of your link are in other sites, the more authoritative your website will be. More so, if your build links in high authority sites.
How Much Does SEO Cost?
Like I stated earlier, SEO traffic is organic traffic. This So, technically, SEO is free. All you need to possess is the know-how and you an do so by following this blog and other SEO bogs on the internet.
But really, who are we fooling?
SEO requires time and the technical knowhow. So, in essence, it’s not a walk in the park. You may have the ability to put something right in your website from the onsite angle and also build a couple of links. You may be lucky to rank for some relatively noncompetitive keyword. But to become a leader in search results, I’ll advise you to do some level of outsourcing while you focus on what you do best, which is running your business.
But if your calling is SEO, then the time to start is now. Follow this blog as we will be giving our more SEO information for your pleasure. Also, Endeavor to subscribe to other SEO blogs to receive multi dimensional information.
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Author: Afam Orji
Afam Orji is the founder & Owner of Internetvisa. An IT specialist and blogger with over 10 years of experience. He has a degree in IT & BIS from the Middlesex University, Mauritius.