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What is SEO? What you need to know about SEO

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what is seo

I come across people who ask me”What is SEO?” which is a question i get asked a lot. There isn’t really a simple answer to this question. The only way to answer the question is by touching all the facets of  SEO.

The importance of SEO in today’s world of online business cannot be over emphasized. Do you know that almost 95% of online experiences start with a search engine? Are you aware that 75% of people who use search engines never go past the first page of search results? Have you been told that 18%, 10% and 7% of organic clicks in Google goes to the first, second and third positions respectively.

Are you now convinced that SEO is should be an integral part of your online marketing strategies.

In this article, I will take you through what you need to know about SEO. I will also explain how you can go from zero to hero by using SEO to rank favorably in Google.

What is SEO?

SEO (Search Engine Optimization) is the process of developing the visibility of a website in organic (free) search engine results. This is done by integrating search engine friendly components both inside and outside a website. SEO is more than just the techniques and creativity of the components that are needed in improving rankings and raising awareness in search engines. It involves several variables such as the content on a web page to the way other websites link to your pages.

Why is SEO important?

In today’s competitive world of business, more so, in online business, SEO is more important than ever before. It is important because:

  • About 95% of online experiences start with search engines. So, imagine having the potential of been seen by over 90% of internet users. Imagine the impact it will have on your business.
  • If you come up with a god search engine strategy name make it to the first page of Google, it will boost your website traffic because majority of people who use Google will click on the top 5 results.
  • Search Engine Optimization is good for social media campaigns because users who find you website on search engines are likely to share it on popular social media sites such as Facebook, Twitter and LinkedIn.
  • With SEO you can eat up your competition. You’re more likely to make more sale than your competitors if your website is more optimized than theirs.

What are the Levels of SEO?

SEO is a dynamic process and its multi faceted nature can make it a bit confusing, especially for beginners. So, because of this, Search Engine optimization is divided into two broad levels.

On-Site SEO: What is your Website or Webpage all about?

Off-site SEO: How popular and authoritative is your website?

On-site SEO

On-site SEO optimization has to do with the optimization of different section of your website in such a way that it influences your search engine rankings. It is the part of Search Engine Optimization that you have full control over. Meaning, you can make changes on your site at on a whim.

Here are variables you have to take into consideration when doing your onsite SEO.

  • Use Search Engine friendly URL

    : It is imperative that you make your URL reflect what a particular webpage is about. This is because the first thing search engines check for before they move over to your content. In view of this, make your URL precise and enticing. Also add your keyword to your URL and avoid ugly URLs like internetvisa.net/p=5. This does not help in telling search engines what your site is about.

  • Use Headers (H1 to H6):

    The H1 tag is the most important header tag. You should make sure that the main title of you page or article has a H1 tag. If you’re using WordPress then that has probably been taken care of because titles are typically embedded into H1 tags. If you’re using other CMS or plain HTML, check to make sure you have a H1 tag. Also, don’t forget to wrap subheading with H2, H3, H4, H5 and H6 in that hierarchical order.

  • Make sure you keyword is contained in your first 100 words:

    Google uses the first paragraph in a post or page to know what the page is all about. So, it will do you a whole lot of good to make sure your main keyword is contained in the first 100 words or first paragraph.

  • Add Multimedia to your post:

    As much as text is the most important element in SEO, Google also looks at other multimedia items such as images and videos. So having images on videos n your site will definitely add some credibility to it. You may also want to embed your keywords when naming these multimedia items.

  • Make your site Mobile friendly: About 50% of web users have gone mobile and Google makes sure that it gives consideration to sites that are responsive. So, having a mobile responsive site gives you an edge.

  • Link to other parts of your website or blog:

    Always Endeavor to link to at least 2 or 3 other pages from a post or page. It sure helps.

  • Mae sure your site loads fast:

    Site speed is one of the about 200 variables that Google considers when ranking pages. Make sure that your website loads in about 5 seconds or less. You can do this by reducing the sizes of your images. If you’re using WordPress it helps to use a cache plugin. You can check your page speed at GMETRICS.

Off-site SEO

Apart from the changes that you can effect on your own, website, Google ranks websites it considers to be authority websites. How can your website become an authority website? That brings us to Off-site SEO.

“Off-site are basically those things that you can do outside your website to rank high in search engine result pages (SERP).”

Link building is one of those things. The more of your link are in other sites, the more authoritative your website will be. More so, if your build links in high authority sites.

How Much Does SEO Cost?

Like I stated earlier, SEO traffic is organic traffic. This So, technically, SEO is free. All you need to possess is the know-how and you an do so by following this blog and other SEO bogs on the internet.

But really, who are we fooling?

SEO requires time and the technical knowhow. So, in essence, it’s not a walk in the park. You may have the ability to put something right in your website from the onsite angle and also build a couple of links. You may be lucky to rank for some relatively noncompetitive keyword. But to become a leader in search results, I’ll advise you to do some level of outsourcing while you focus on what you do best, which is running your business.

But if your calling is SEO, then the time to start is now. Follow this blog as we will be giving our more SEO information for your pleasure. Also, Endeavor to subscribe to other SEO blogs to receive multi dimensional information.

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What Really is WordPress? Frequently Asked Questions

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What is WordPress

What are the chances that you have come across the term “WordPress” at one point or the other? You may have come across it but you have no idea what it is or what it is used for. I will explain briefly frequently Asked Questions about WordPress. So, What is WordPress?

What is WordPress

So, What is WordPress really?

To the lay man, WordPress is an easy and powerful website tool that can be used to create a website or blog. As a matter of fact, WordPress is the most popular Content Management System (CMS) in the world today. It is currently used by tens of millions of sites. So, if you’re thing of Starting a Blog or website then continue reading.

Is WordPress a Blogging Tool?

WordPress started as a blogging tool in 2003 but it has grown beyond being just a blogging tool. So, you will not be mistaken if you refer to it as a “Website tool”. That is because it can be used to build all manner of websites that you can think of. Be it a blog, corporate website, forum or even an online store. Popular sites such as CNN.com, Bloomberg.com, LinkedIn Blog and BBC America were built on WordPress. You can checkout the WordPress Showcase to see popular websites that were built on WordPress.

How does it work?

WordPress is a Content Management Systems or a CMS. As the name implies, it is a software that is used to manage content on a website.

In Web Designing, there’s what we call HTML or Hyper Text Markup Language. It is a language that makes use of tags to design web pages. It is used to format web texts, display images and many other functions.

A web browser usually reads a HTML instruction and displays the web page the best way it understands the instruction.

The problem with creating a site with HTML independently is that every time you want to make changes to your website or its content, you have to go to the source code, thereby risking messing things up. That’s where WordPress CMS comes in.

WordPress allows you to install it on a server in a few minutes and when you’re done, you can login and create content without having to do any form of programming. That is because the programmers who came up with WordPress have already done that for you using popular scripting language PHP and Mysql database.

Is WordPress Free?

WordPress is totally free. It is an open source software created with the sole aim of making life easy for you. All you have to do is go to www.wordpress.org and download a version of WordPress and install away. Better still and preferably, you can install WordPress directly in your Hosting Cpanel without having to download it.

What is the difference between WordPress.com and WordPress.org?

Good question. This has got so many people confused and I will help in clearing the air.

The major difference between WordPress.com and WordPress.org is actually where blog is being hosted.

While with WordPress.com, WordPress handles the hosting for you. Meaning, you don’t have to pay for hosting. Also, you don’t have to go through the stress of managing the blog because WordPress does all that for you.

However, with WordPress.org, you have to host the blog by yourself by finding a hosting provider and pay them some money to host it for you.

There are pros and cons in using either of them and I will go deep in subsequent articles.

Do you need WordPress?

If you have little or no programming skills and you’re looking for an easy to use tool to setup a blog or website then look no further, WordPress if for people like you. Even hardened Web programmers the world over have embraced WordPress like their lives depends on it. You shouldn’t be an exception.

Where can I Host a WordPress Site?

Because WordPress was built with popular web tools such as PHP and MySql, it means that most Web Hosting companies who use the Unix/Linux platforms will be able to handle your WordPress site. However, there are things you need to consider when choosing a hosting company for WordPress. There are hosting companies whose sole aim is to provide everything you need for the smooth running of your WordPress blog or website and invariably provide WordPress support when you request it. To that end, I will suggest HostGator. They are one of the largest hosting companies that specialize in WordPress. So, you will be in good hands.

I hope this article has helped in no small measure in making you understand what WordPress really is.

 

 

9 Steps in Choosing the right Domain Name (For your Blog or Website)

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Choosing the right Domain Name for your blog or Website is just as imperative as choosing a company name. It is an important step in Starting a Blog or a website, so, it requires a lot of thought process in choosing the perfect domain because whatever you end up with will be your online identity. You want to make sure you come up with a domain that not only reflects your business but also easy to remember.

steps-choosing-right-domain-name-blog-website

Where can you Register your Domain name? To register your domain name, look no further than NAMECHEAP. That is where i register all my domain names.

The 9 checklists  will guide you in choosing the right domain name for your blog or business:

1.      A .COM Domain is preferable

A lot of times, internet users assume that a website has a .com domain because a .com is by far the most popular domain extension. So, having a .net, org, .info or any other domain extension puts some sort of limitation to people who want to find your domain. However, there are tons of blogs and websites that make use of other extensions and as you must have noticed, yours faithfully, uses a .net domain TLD. The reasons why people resort to a .net domain a lot of times is because they could not secure their dream .com domain, so they have to settle for something else. There is no need to worry if your domain is not a .com because apart from the popularity it offers, it really does not affect r ability to rank well in search engines such as google.

2.      Secure your Brand

In addition to buying your preferred .COM domain name, you may also want to buy the .NET or .ORG version as well as a misspelling of the domain name. This is important so that some else does not buy another variation of your domain and steal some of your potential visitors who could have mistyped your domain or entered another domain extension.

3.      Stay away from Numbers and Hyphens

Numbers and Hyphens are a no no. When you tell people that your domain name is MyDomain4me.com, a lot of times they don’t know whether to write (4) or spell our “Four”. It can be really confusing. It is also not ideal to include a hyphen as part of your domain name because they can forget to add it to the domain name and may be invariably directed to someone else’s domain instead of yours.

4.      It should be Short and Easy to Remember

If your domain is too long, it may prove difficult for your customers to remember and spell, so you may risk losing a lot of potential customers to your blog. So, try to make it as short as possible.

5.      It should contain a keyword

You should consider using a keyword that describes what kind of services or product you will be selling on your website. For instance, if you’re into a shoe making business, then your domain can be ShoeMaking.com or ShoeMaker.com. Just make sure your domain tells people what your website is all about before they venture to visit it.

6.      Localize your Domain

If you’re going to be running a local business in Miami for example, it is best to have a domain such as MiamiShoeMaking.com so that it can be optimized and displayed for people who want are looking for a service specific to Miami in Google. It helps in Search Engine Optimization.

7.      Research your Domain name

Before you choose that beautiful domain name, it is imperative you conduct a little research to make sure that the name is not trademarked or copyrighted in order not to land yourself into a legal battle in the future that could cost you.

It is also imperative that you make sure your chosen domain name isn’t already been used on major social media sites such as Facebook, Twitter, LinkedIn, Instagram and so on.

8.      Consider using your name

When everything else fails, you can consider using your name as your domain name especially if the domain is going to be used primarily for blogging. Bloggers such as Neilpatel.com and amylynnandrews.com use their names as their domain name and they have become successful.

9.      Grab your Domain Name fast

According to Verisign, 12 million domains were added to the number of domains in the first quarter of 2016. This has made the number of domains registered to be over 300 million. Thousands of domains are registered every hour, so you have to act fast to secure the domain name of your dream, go to NameCheap and start your domain journey today before someone else beats you it.

 

 

 

Things to consider when Choosing a Hosting Company

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Picking the right web hosting company can be one of the most daunting tasks ever. This is because every hosting company understand promise everything under the sun, so it can be difficult separating the contenders and pretenders. But rather than rely on what these companies are saying, you should rely on what you need. Here are some key things to consider when choosing a Hosting Company or provider.

Choosing Hosting Company

Understand your Needs

This is very important as getting this right or wrong can make or mar your decision. Here are questions that you need to ask yourself.

  • What kind of website are you building?
  • Do you need Linux or Windows Hosting
  • How huge is your traffic going to be?
  • What is your budget?

If you are a newbie and/or you don’t need anything complicated, you can start with a regular shared hosting account that usually goes for cheap.

What is their UPTIME

To optimize your full potentials, your website has to be up most of the time. That is why you need to pay attention to the uptime that a host is offering. Most of them claim to be offering a 99.9% uptime. Don’t believe them. Find out for yourself. Here are tools that you can use to monitor your uptime.

Do you want to host more than one website?

You can host more than one website with a hosting plan. Just make sure you check how many addon domains they allow for a particular hosting plan. If they don’t display it on their package page, then ask them personally through one of their support systems. It’s a great way of saving money especially if your website traffic isn’t going to be bringing the roof down.

An easy to use control panel and Software

cPanel is the most used control panel in the world because of it’s ease of use. I’ll advise you stick with a host that uses cPanel.

Depending on the kind of website you want to run, you will need to know which software they have. If you want to run a blog for example, find out if they have pre-installable WordPress through third part services like softaculous,

Test their Support strength

One of the things you need to do to make you live longer is to choose a host that has an efficient support system. Don’t just go for a host just because their plans are cheap and everything seems good. You need to test their ability to resolve issues. Do they have an email support system? Ticket system? Live Chat? The more the better. You should specially look out for hosts that have a live chat system so that you can have your issues sorted out while you wait rather than send mails that may take some time to be attended to.

Read their Reviews

This is the most important part for me. Reviews are the surest way to know if a hosting company fits the bill. Nothing beats finding out from people who have had experiences with them. All you need to do is go to Google and type for example “ABC hosting reviews” and you will see tons of links with reviews about them. You can also visit web hosting forums such as webhostingtalk.com to read reviews and ask questions as well.

 

How to Start a blog for Newbies

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tips starting blog newbies

You have always wanted to know How to Start a blog as a newbie so that you can create your very first blog but you don’t know how? Stick around and I’ll let you into my very easy steps in starting a successful blog with little or no technical capabilities required.

Watch this video and learn the 5 basic steps to start a blog.

The very first step in starting a blog will require you asking yourself several questions which include but not limited to Why you want to start a blog,  What you want to blog about or the Blogging resources you need to start blogging…

Why do you want to start a blog?

There are several reasons why you might want to start a blog.

  • Do you just want to put your thoughts out there? Share your personal experiences and impact the lives of others?
  • Do you want to use a blog to promote an already existing business?
  • Do you want to make money from home?

If the answer is yes to any of these questions, then you have come to the right place.

Let’s begin by outlining the major checklist in our blog journey.

How do you want to Start a Blog?

Starting a Blog Checklist

  1. What do you want to blog about?
  2. Pick a blogging platform
  3. Get a domain name
  4. Choose a Hosting service
  5. Install WordPress
  6. Design your blog

#1 What do you want to blog about?

I believe the most important aspect on how to start a blogging career is in deciding what you want to blog about. In blogging parlance, it is called a “NICHE”.

A niche is simply the industry that you want to blog about. For instance, if you want to blog about fashion, then your niche can be said to be a “fashion niche”.

One important rule in picking a niche is making sure that it is something you have a passion for and not because it is something that can put more bucks in your pocket. As much as, some niches are more profitable than others, for no reason should you blog about something that you don’t love because you will probably lose interest faster than you gained interest. So, blog about what you love and the sky will be your starting point.

#2 Choose a blogging platform

A blogging platform is simply the service that you will be using to blog. There are so many blogging platforms that are available for you to use and most of them are open source. Which means you won’t pay a time to use them. Blogger and WordPress are by far the two most popular platforms. They both offer free blogging platforms at blogger.com and WordPress.com respectively. But while the former is majorly a free hosting platform. The latter has a free platform which is cool by the way but comes with some limitations which I won’t go into right now, I’ll probably write on it in another article.

The truth is, If you’re serious about blogging, then I’ll suggest you use WordPress . What is WordPress and what is the difference between WordPress.com and WordPress.org? There are two kinds of WordPress platforms.

  1. Hosted WordPress: These are blogs that are hosted by WordPress at WordPress.com. There are both free and paid plans depending on what you want. Despite the paid option, there are still limitations. For example, you cannot use a third party ad network on a hosted WordPress account. You will get to understand more about this as you progress with your blogging career.

 

  1. Self-Hosted WordPress (Recommended): The self-hosted blogs will require that you purchase a hosting plan and install a WordPress platform (the platform is free) which can be downloaded from WordPress.org or installed directly from your cPanel which will be provided by your hosting provider.. The limitations are endless with this WordPress plan.

In order to start a self-hosted WordPress blog, follow the subsequent steps.

#3 Get a Domain name:

The first course of action in starting a web journey, be it setting up a website or a blog specifically, is Choosing a Domain Name for your Blog or Website.

A domain name is a unique web address like www.yourname.com. To register a domain name, all you need to do is go to a domain registrar like Namecheap and search for the domain name you want to use. If you want to use a generic name, chances are that most of the names you want to use may have already been taken by someone else. So, you have to keep trying till you arrive at something you like and is available. Domains go for as little as $10.

 

#4 Choose a Hosting Service

After securing your domain name, the next step will be to choose and host it with a hosting provider. There are so many hosting providers out there to choose from. However, it is imperative that you choose one which is reliable. So, to this end, I’ll suggest Hostgator. Here are reasons why you should pick Hostgator over other hosting provider or atleast consider them to narrow down the search.

  • They have one of the best reviews in the Hosting industry and i personally host some websites with them.
  • Their support system is one of the best.
  • Most importantly, they have a WordPress Hosting plan.

 

#5 Install WordPress

The fourth and final step would be to install the WordPress engine on your site and you’re good to go. Installing WordPress can be a bit tricky especially for a newbie, so I have prepared very easy steps in installing WordPress in your cpanel.

I hope this article has helped in explaining to you what you need to know in order to start a blog.

 

 

 

 

 

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